Holiday Planning for an Exceptional 2020
September 15 – 24, 2020 | 12:00PM EDT
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Criteo Virtual Series:
2020 has been a year without comparison, and we expect the same for the upcoming holiday season. Marketers will be navigating a new normal, but the spirit of giving will be as strong as ever. Join us as we lead a virtual summit including six sessions designed to help brands, retailers, agencies, and publishers prepare for a successful holiday season.
Consumer Behaviors to Expect this Holiday Season: How Will They Shop if Stores are Closed?
2020 holiday shopping probably won’t include the Black Friday crowds and jam-packed malls of holidays past. In fact, we already know that some major retailers won't open on Thanksgiving Day. In this session, we'll investigate how retailers can prepare for holiday shopping that will largely be done outside of stores.
Session 1 | 9/15 12:00PM EDT
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J. William Margaritis
Senior Vice President of eCommerce
at Reprise Digital
From Push to Pull: How Brands Can Plan for Earlier than Expected Shopper Demand this Holiday Season
The everything-from-home-economy that arose out of the coronavirus outbreak helped consumers discover new brands. How can strategic holiday planning help brands engage and retain their new customers?
Session 2 | 9/16 12:00PM EDT
Capturing the Omnishopper: App, CTV, and Customer Data Holiday Strategies
The first half of 2020 indicates that app, video, and omnichannel marketing tactics are likely to influence holiday shopping. Join our panel of experts as they discuss the trends and strategies that will shape the season.
Session 3 | 9/17 12:00PM EDT
Fireside Chat with Reprise Digital: Creating an Impactful Brand Experience Across Channels
In an always-on world, consumers are constantly engaging with your brand across multiple channels. How do you create a consistent and memorable experience, no matter where your consumers find you?
Session 4 | 9/22 12:00PM EDT
How Location Data Can Help Marketers Optimize for an Exceptional Holiday Season
With stores reopening at different rates based on the country and states they’re in, retailer should consider a location first strategy as a key differentiator for their holiday 2020 plan. Join this session to learn how PlaceIQ and Criteo can support advertisers this winter.
Session 6 | 9/24 12:00PM EDT
We’re committed to helping you navigate today’s unprecedented challenges.
Whether you need actionable consumer insights during COVID-19, or help shifting your strategy online, we’re here to help.
Todd Szahun
SVP, Head of NA Knowledge Team at Kantar Consulting
Len Ostroff
Senior Vice President of Global Partnerships and Alliances at Criteo
Joe Esposito
Vice President of Agency Development at Criteo
Justin Sparks
Global Director of Strategic Partnerships and GTM at Criteo
Lindsey Marshall
Director of Publisher Partnerships US at Criteo
Tim Rogers
Senior Vice President of Global Strategic Initiatives at Criteo
Sherene Hilal
SVP of Marketing & Business Operation at Bluecore
Drew Breunig
Executive Vice President of Strategy at PlaceIQ
Preparing for the Peak Season: The Supply Side of Your Holiday Strategy
Increased competition and fraud concerns are just some of the things on publishers’ minds as they look ahead to the holidays. In this session, get insights and strategies for addressing these and more.
Session 5 | 9/23 12:00PM EDT
Karen Ring
Senior Director of Insights and Analytics at Magnite
Ben Roodman
Senior Director of Partner Development at AppsFlyer
Cynthia Tully
Vice President of Sales and
Account Strategy at Criteo
Brie Nelson
Head of Retail Account Stategy US at Criteo
Nicole Pruess
VP, Communications, Health & Safey, Supply at Criteo